RELEVANT BOOKS
Here are a few great books we’ve read that we suggest you read if you want to truly understand business relationships, branding, marketing, and consumer behavior:
Ogilvy on Advertising (David Ogilvy)
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (Seth Godin)
Purple Cow: Transform Your Business by Being Remarkable (Seth Godin)
Socialnomics: How Social Media Transforms the Way We Live and Do Business (Erik Qualman)
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Ries and Trout)